Did you know that digital market spending is supposed to climb to $375 billion by 2021? If you’re looking to break into this promising field, you’ll want to learn how. This article contains information about what digital marketing is, plus how to start and run a digital marketing agency.
Starting a Digital Agency in 8 Steps
- Educate Yourself
- Find Your Niche
- Do Competitor Research
- Launch Your Website
- Build a Portfolio
- Set a Business Model
- Have a Social Media Presence
- Generate Leads
Before beginning, it’s important to educate yourself and understand as much as possible about digital marketing. Some of the most successful people in the world never stop learning. So, invest your time and money in learning. You’ll also want to have an understanding of the industry as well.
Some different concepts you’ll want to understand are PPC (pay-per-click marketing), SEO, email marketing campaigns, and creating online funnels. You’ll also want to understand graphic design and content marketing as well.
Once that’s understood, you’ll want to find your niche.
Find Your Niche
Competition is intense, so finding your niche is vital to stand out. You can then focus on a smaller audience that’s interested in what you offer.
Do Competitor Research
When starting any business, you’ll want to know how you’ll rank against the competitors. When you research your competitors, you’ll then be able to understand how to surpass them.
To do competitor analysis, you’ll want to use the same keywords your business would use online. Narrow down your competition to about 10-15 competitors.
Once you’ve discovered your competition, check out how they’re monetizing (obtaining their money). Then you can learn what their methods are and what’s successful.
Some examples of monetization methods are:
- Donation, commission, coaching
- Selling a digital or physical product
- Lead generation, affiliate sales, advertising